Advanced Briefing Workshop

Analysts who want to gain more confidence briefing executives, policymakers, or other senior decision makers.

Length:

4 days

Cost:

Government Employees:	$2000
Non-Government Employees:	$3000
Group Rate (over 15 students):	Call Pherson Associates for prices: 703-390-9903

Description:

This highly interactive workshop provides students with an opportunity to prepare briefings, practice delivering them, and review their presentations on videotape.  Over the course of four days, students deliver two required briefings and several less formal class presentations.  Students explore with their counterparts drawn from other agencies and organizations questions such as:

• What makes an effective briefing?
• Why do briefing styles differ across various organizations?
• What are the primary dos and don’ts of formal presentations?
• How critical are non-verbal cues?
• How can I use PowerPoint as a positive rather than negative aid?
• What is the best way to deliver a warning message?
• How should I handle those dreaded Q & As?
• What are all the things I need to consider when preparing to brief?

Agenda:

Day 1
Goals, Objectives, and Introduction
Speech of Passion
Briefing Types and Styles: DoD, LE, and the IC
Briefing Dynamics Exercise and The Best Briefing (and Worst) I Ever Heard exercise
Non-Verbal Communications
Introduction of Briefing Requirements
Student Briefing Topic Selections

Day 2
The Messenger
The Importance of Knowing Your Audience and Your Enviroment
Developing Your Message
Speech of Passion, Part 2
The Dynamics of Interaction: The Dreaded Q & A

Day 3
Constructing an Effective Briefing
The Perils and PowerPoint and How You Can Avoid Them
Student Briefings

Day 4
Tips on What NOT to Do and Why
Student Briefings
Wrap Up

If you're interested in future runnings of a course,
please send an email to courseregistration@pherson.org
to request information or call 703-390-9903.