Pherson Associates and Globalytica Target Two Distinct Markets to Meet Growing Demand for Analysts

As leaders in the field of analytic techniques for the US Intelligence Community, Kathy and Randy Pherson are leveraging their expertise from running a successful government contracting business, Pherson Associates, to providing these capabilities to private industry, foreign governments, and academic institutions operating around the world through their new company, Globalytica, LLC.

Globalytica trains analysts, managers, and companies worldwide in rigorous analytic processes, accurate analysis, and insightful techniques of discovery for optimal decision making and solutions. The company has three core business areas: Intelligence Services, Security, and Business Analytics.

“The knowledge base and experience of our two distinct companies enable us to build customized training platforms and programs that meet the unique needs of our customers. We help organizations integrate analytics into their strategic planning and decision making processes,” said Randy Pherson, President of Pherson Associates and CEO of Globalytica.

Are You a Master Thinker?
Randy Pherson, CEO Globalytica

When I hear analysts observe that they do not have time to use Structured Analytic Techniques, my response is to challenge them to develop these five habits of thinking when they are not rushing to meet a deadline. A little time spent practicing how to use some core structured techniques will train you to use them instinctively when time is short. Incorporating these Master Thinker habits
into your everyday thought processes will increase your impact and save you valuable time.

A good analytic thinker who has mastered the core structured analytic techniques will instinctively:

  1. Know when to challenge key assumptions – usually  far more often than you think!
  2. Consider alternative explanations or hypothesis for all.
  3. Look for inconsistent data that provides sufficient justification to quickly discard a candidate hypothesis.
  4. Focus on the key drivers that best explain what has occurred or what is about to happen.
  5. Anticipate the customers’ needs and understand the overarching context within which the analysis is being done.

Do you already use one (or more) of these techniques? Then congratulate yourself! Most analysts have yet to learn how to internalize all five habits. Learning how to do so takes a determined effort, but can be accomplished within a reasonable period of time.

The next few editions of The Analytic Insider will focus on the five habits of the Master Thinker, including tips on practicing using the techniques at work and at home. With every repetition, these concepts will become habits that are ingrained and instinctive, leading to better analysis produced in a shorter period of time.

Back by Popular Demand – Diagnostic Structured Analytic Techniques (DSAT)

Online Certificate Course

Experience analytic tools and techniques. Question preconceived notions. Identify the dynamics of an issue or problem. Learn how to re-frame questions to get better answers. Test your hypotheses. Refine your thinking. Explain the outcome to your boss, or co-worker.

These techniques, developed and taught by former intelligence officers, uncover information gaps and inform future choices. Students can take a final exam to receive a Certificate in Diagnostic Structured Analytic Techniques.

SOLD OUT – December 2, 4, 9, 16 (Total of four 3-hour sessions)

February 17, 19, 23, 25 (Total of four 3-hour sessions)

Registration Link

Certificate Program

Globalytica offers four Assessment-Based Analytic Certificate Courses designed to improve the quality of analytic and critical thinking skills in government and private industry.


(703) 390-9900

The New Age of Analytics

Dear Globalytica Customer,

Welcome to the first edition of The Analytic Insider. We created this newsletter as an authoritative source of information in the world of analytics for both analysts and non-analysts.

Each month we will feature a blog written by a Globalytica associate about current trends and topics, and will share educational articles. Our dedicated team of professional analysts has more than 30 years’ experience creating and providing instruction in the field of analytics. In addition, you will receive updates and exclusive offers about future Globalytica training courses and events with links for easy registration.

Your professional growth is our number one priority. We welcome your input and suggestions and hope you will visit the comments section to share your feedback. Please feel free to share this newsletter with co-workers, peers, and others. If at any point you no longer wish to receive this newsletter, just click the unsubscribe link located at the bottom of each edition.

Yours in partnership,

The Globalytica Team.

The New Age of Analytics

by: Randy Pherson, CEO Globalytica

Recent news headlines about the role of big data in marketing and finance-and even in finding a possible cure for Ebola-have shed new light on the growing field of analytics. Experts estimate that the amount of data available today would circle the earth six times, and the data universe continues to expand at an astronomical rate. As our insatiable need for information grows, this new frontier of big data opens many doors and possibilities. But can big data, by itself, solve the world’s problems? Or should it be paired with structured  analytic techniques to frame the questions, mine the output, and make sense of the answers?

This New Age of Analytics requires organizations to reevaluate the true purpose and meaning of data analysis. Consider big data as a river that flows through every department of an organization. Understanding how to harness and exploit the power of this river can lead to identifying and discovering patterns, trends, and insights to make better decisions leading to increased revenues and productivity.

But big data is just bits and bytes without skilled analysts to frame the query and interpret the output. Techniques such as Starbursting and Venn Analysis can help you get started, Analysis of Competing Hypothesis can help you focus on the most diagnostic evidence, and Argument Mapping can help you construct a compelling case. The analyst’s role entails a structured approach, collaboration within the organization, and sound decision making. This New Age of Analytics requires the pairing of big data with rigorous analytic processes. These processes place the issue in context, identify the key questions, and package the results of big data queries. This helps leaders optimize decision making and support robust strategic planning.

Register Today For Diagnostic Structured Analytic Techniques (DSAT)

Online Training Course

Course Dates: December 2, 4, 9, 11

Register before November 21 to Receive a 50% Discount

Experience analytic tools and techniques. Question preconceived notions. Identify the dynamics of an issue or problem. Learn how to re-frame questions to get better answers. Test your  hypotheses. Refine your thinking. Explain the outcome to your boss, or coworker. These techniques, developed and taught by former intelligence officers, uncover information gaps and inform future choices. Students can take a final exam to receive a Certificate in Diagnostic Structured Analytic Techniques.

Duration: Four 3-hr evening sessions

Registration Link

Certificate Program

Our certificate courses are designed to improve the quality of analytic and critical thinking skills.


(703) 390-9900

TH!NK Suite®

Enhance the Impact of Your Analysis.

Our collaborative webbased tools help analysts employ Structured Analytic Techniques effectively. They can be used routinely making the analysis more rigorous while saving time.

Learn more